Blog

Essays on What
Buyers Actually Want

Buyer intelligence, mimetic desire, and the uncomfortable reasons marketing sounds the same everywhere. Written by Lance Pincock, usually at hours he should have been sleeping.

July 2, 2026

What a Buyer Intelligence Report Actually Contains

A section-by-section walk through the free Snapshot: who your buyers copy, the rivalries driving them, where desire is heading, and the one move it ends with. Plus an honest accounting of where free ends and $7,500 begins.

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June 28, 2026

Only 8% of Researchers Trust Synthetic Personas. They Are Right.

97 percent of researchers use AI in their work. 8 percent trust it to stand in for real research participants. The people closest to the machine trust it least for this one job, and their skepticism is earned.

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June 24, 2026

Your Marketing Sounds Like Everyone Else's Because Your Buyer Knowledge Is Thin

The AI-slop complaints are cosmetic. Marketing converged long before the models arrived, and humanizer tools only launder the average. The actual diagnosis is a thin brief, and the fix is knowledge.

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Reading Is Good. Knowing Your Buyers Is Better.

The free Mimetic Intelligence™ Snapshot applies this method to your market. Human-built from source-linked public buyer evidence, with delivery timing confirmed after review.

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